Customer Growth Leader
Driving Customer Growth through CRM, Loyalty & Data-led Strategy
International strategist bridging business, technology, and operations to build loyalty ecosystems that last — across Asia, the Middle East, and beyond.
2% → 18%
CRM Revenue Contribution — Central Group, Thailand
170+
Lifecycle automations built at enterprise scale
20+
Brands led
35+
Markets touched
61%
CX cost savings
+200%
Linkage uplift
By the Numbers
Results that compound over time
2% → 18%
CRM Revenue Contribution — Central Group, Thailand
170+
Lifecycle automations built at enterprise scale
61%
CX cost savings
+200%
Linkage uplift
Enterprise CRM & CDP builds — Architected from platform selection to go-live across retail, luxury, and quick commerce.
Global loyalty systems — Designed earn-burn mechanics, tier economics, and partner integrations at 191-store scale.
Multi-market CRM leadership — Coordinated campaigns across 30–40 markets simultaneously at foodpanda.
Team building at scale — Grew CRM teams 3x and established Centres of Excellence that outlast the individual.