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Topic Focus
MarTech & CDP Strategy
Customer data, platform architecture, AI, and operational decisions behind modern customer technology ecosystems.
Focused Reading
Every article in this collection contributes to the martech & cdp strategy theme.
When AI Model Quality Isn’t Enough: The Operational Cost of Usage Limits
Claude is often praised for its reasoning and writing quality, and rightly so. But after a month of consistent, real-world usage, one constraint stood out far more than...
Read ArticleAgentic AI in CRM: Real Innovation or Just a Rebrand?
“Agentic AI” is everywhere right now. But after years of working hands-on with CRM and Martech systems, one thing is clear: Most of what’s being labelled as agentic...
Read ArticleDo you really need AI in your CDP?
AI in CDPs sounds like a no-brainer. Better insights. Predictive models. Personalisation at scale. But here’s the uncomfortable question: Do you actually need it? If your...
Read Article"This is Not AI": Unmasking the Pretenders in Martech and Customer Tech
“AI-powered” has become the default label for almost every Martech product. But here’s the reality: Automation is not AI. Rules are not learning. A recommendation engine...
Read ArticleCustomer Data Strategy: Building a Customer 360
The architectural and organizational challenges of implementing a true Customer Data Platform across enterprise silos, and how to overcome them.
Read ArticleUnleashing the Power of Customer Insight: How a CDP Transforms Tech Architecture into a Customer-Centric Powerhouse
Customer-centricity is not built on campaigns. It is built on data. And more importantly, on how well that data is unified, structured, and made accessible across...
Read Article2-way APIs - The big small feature in Customer Engagement & Data Platforms
Most customer engagement platforms promise better personalisation and smarter communication. But none of that works without one thing: Clean, consistent, and connected...
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